What Are Backlinks

Backlinks are links on other websites that point to your website. In the world of SEO (Search Engine Optimization), they’re like votes of credibility from other sites. The more high-quality backlinks you have, the higher your website is likely to rank in search results.

What Are Backlinks?

For example, here is a link from Forbes to my website.

What Are Backlinks?

Because that link points directly to a page on my website, it’s a “backlink”.

Why Are Backlinks Important?

Backlinks are the cornerstones of website authority and credibility in the eyes of search engines.

Why Are Backlinks Important?

They are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

So the more of these “votes” you have, the higher your site will rank in Google and alternate search engines.

Why Are Backlinks Important?

Using links in a search engine algorithm is nothing new. In fact, SEO backlinks formed the foundation of Google’s original algorithm (known as “PageRank”).

Why Are Backlinks Important?

Even though Google has made thousands of changes to its algorithm since then, backlinks remain a key ranking signal.

For example, an industry study that we conducted found that links remain Google’s key ranking signal.

Why Are Backlinks Important?